Popcorn Junction is a gourmet popcorn company with 4 retail stores in the state of Texas. Started as a small-town novelty store, Popcorn Junction’s popularity quickly grew as word got out about their delicious product offerings. Popcorn Junction sought the expertise of a marketing agency with the desire to increase brand awareness and market share through the implementation of a strategic marketing campaign.
Brand New Marketing developed an 8-month, comprehensive marketing program for Popcorn Junction that included a website redesign, search engine optimization, social media marketing, email marketing, and paid advertising. The agency also provided photography and videography services during the marketing program that elevated Popcorn Junction’s level of professionalism as a company.