Motor Maid is an automotive waste disposal system created by Janibell. The company came to Brand New Marketing after multiple “failed” attempts to promote the product. Although the Motor Maid had been carried by several automotive distributors, the product had yet to make traction with consumers.
Brand New Marketing decided to take a different approach with Motor Maid. Veering away from more traditional advertising methods, Brand New Marketing decided to focus primarily on developing Motor Maid’s social media presence to help increase brand awareness. Brand New Marketing is currently in the process of developing a comprehensive social media strategy that will include social media marketing, email advertising, and partnership development to drive sales and increase consumer knowledge of the Motor Maid product.