Airbnb Guide is an informational website that provides Airbnb hosts and travelers with tips on how to maximize their experience using the home-sharing platform Airbnb. As an emerging industry, the team at Airbnb Guide needed to quickly be positioned at the forefront of the market in order to capitalize on the huge influx of new Airbnb users.
The team at Brand New Marketing worked with Airbnb Guide to develop a comprehensive marketing program that included the development of the organization’s brand identity, website, content strategy, social media marketing program, and platform monetization. The organization has seen rapid growth since launching their website, primarily due to search engine optimization. As of late 2016, Airbnb Guide receives nearly 18,000 monthly website visits and ranks on the first page of Google for more than 400 Airbnb related search terms.