The Challenge

Susan Smith of Susan Smith Designs needed a brand to call her own. It had to speak to her niche clientele in a way that invited several different types of taste and aesthetics without pushing Susan’s own modern style onto their palettes.

Our Solution

We created a visual brand identity that was simple, but powerful. Susan’s new brand differentiates her from interior design competition, as well as speaks to her aesthetic expertise, her experience, and her ideal clientele.

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